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Marketing Talks at Google presents Matt Bailey

Uploaded by: googletechtalks
Video Description:
Google Tech Talks August 19, 2008 ABSTRACT Analytics Into Action Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable. Speaker: Matt Bailey

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