Allstate - Marina Towers 60-second Spot
Uploaded by: AllstateMarina
Video Description:
Allstate and Leo Burnett USA have recently launched a highly integrated, highly produced campaign - and the buzz on it started about eight weeks ago. Sleepy Chicagoans witnessed a car fly off a city landmark, the Marina Towers, into the Chicago River early one Sunday morning. The action was all due to the filming of the feature spot for the Allstate
® Your Choice Auto Insurance with Accident Forgiveness campaign. Every national news network covered the event -- and video and web-sharing sites had footage within hours of the car breaking the water. The culmination of the efforts is a 60-second and 30-second spot that broke during the Allstate
Sugar Bowl on January 3rd. The spot, an homage to the car chase movie genre, explains that the chances of a driver being in a movie-style car crash are one in one billion -- but the chances of being in an everyday crash are one in eight. Following the debut, the 60-second versions are running on TV
during the Sugar Bowl and during the national championship game, subsequently in national cinemas. The 30-second version will run nationally for four months. All "How'd they do that?" questions will be answered at www.allstate.com/crash. There, a series of "making of" videos explain the ins and out
s of the production and behind-the-scenes footage from all involved -- including the director, Phil Joanou. (Joanou most recently directed the movie "Gridiron Gang" and is also known for his work on U2's music videos and a number of commercial productions for brands like Nike and Panasonic.) A print
spread in People Magazine, as well as number of single page print ads round out the integrated effort.
Tags for this video: allstate commercial crash dennis good hands haysbert insurance marina towers
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| Allstate - Marina Towers "Behind the Scenes" | Allstate Commercial (spoof) | Allstate - Marina Towers 30-second Spot |
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| Allstate Commercial - Car Crash Off Marina Towers | Hilarious Allstate Ad w/Dennis Haysbert | gone in 60 seconds the lowrider video |
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| Comments for this video on YouTube |
| Cross between The ... ( 1 year ago by 52CaddyV) |
| Cross between The French Connection and The Hunter chases. |
| Its Not A ... ( 1 year ago by kaelen500) |
| Its Not A Grandnational Its A Odlsmobile |
| Wow... ( 1 year ago by yuhishinbun) |
| Wow... |
| That was a nice ... ( 1 year ago by eldo59) |
| That was a nice Oldsmobile man!!! |
| Buick/Olds/Pontiac ... ( 1 year ago by moparmonster1965) |
| Buick/Olds/Pontiac and sometimes Chevy all used the same body shells for years. They're easy to confuse. |
| ouch ( 1 year ago by NDSLee) |
| ouch |
| Dude that was ... ( 1 year ago by frankthetank966) |
| Dude that was awesome. I was there in Chi-Town. Its right near the Tribune building and the new Trump building. |
| That's in Chicago ... ( 1 year ago by Insanebard) |
| That's in Chicago right? I walked by those buildings last year on a vacation. One crazy design :D |
| '72 Chevelle SS ... ( 1 year ago by Mausome) |
| '72 Chevelle SS Convertible |
| Sweet vid, thanks ... ( 1 year ago by caryspace) |
| Sweet vid, thanks for posting. Go Allstate! |
| Great video, thanks ... ( 1 year ago by mlweiland) |
| Great video, thanks for sharing. What I never understood was the print ad that was published based on this same shoot: the photo was reversed, left-to-right. It even appeared this way on the back cover of the Chicago Tribune Magazine (with the Sunday paper). Any Chicagoan who saw that ad had to think someone didn't know what they were doing. |
| My video shows the ... ( 1 year ago by allstatescrewedme) |
| My video shows the real All State insurance |
| whats it called????? ( 1 year ago by IL0VEB0NES) |
| whats it called????? |
| Haha the odds that ... ( 1 year ago by Thisplacerules) |
| Haha the odds that the first car he pulls over to jack just happens to be a 72 Chevelle. |
| i luv the allstate ... ( 1 year ago by Christine23Rox) |
| i luv the allstate guy!!!!!!!!!!!!! |
| I love that voice, ... ( 9 months ago by alesskai1612) |
| I love that voice, it is so amazing and sexy! |
| See French ... ( 9 months ago by CycolacFan) |
| See French Connection II or the Steve McQueen film 'Hunter' for more car chases using this location. |
| Sick commercial, ... ( 8 months ago by carguy1215) |
| Sick commercial, but the other Allstate commercial using the Marina Towers makes more sense; showing the filming of the "Hunter"-like part of the chase and the guy being distracted and rear ending a Jeep. |
| Are you in good ... ( 7 months ago by Ryder60) |
| Are you in good hands! |
| check out my ... ( 6 months ago by mykeb425) |
| check out my allstate commercial remix |
| lmao ( 4 months ago by StrawberryCoke) |
| lmao |
| Actors are like ... ( 3 months ago by polishnationalpride) |
| Actors are like hores, they will do commercials even if its for a scammer insurance |
| If you get Allstate ... ( 3 months ago by polishnationalpride) |
| If you get Allstate, your sanity will go, like the car, down the tubes dealing with this RIPOFF insurance |
| so is geico better ( 1 week ago by NewYorkBattleCat) |
| so is geico better |
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