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Advertising & the End of the World



Uploaded by: ChallengingMedia
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Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim-- happiness and satisfaction? Can we think about our collective as well as our priva
te interests? And, can we think long-term as well as short-term? Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society's high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.


Tags for this video: Ads Advertising Commercial Critical Culture Education Educational Industry Jhally Literacy Mass Media MEF Sut

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Comments for this video on YouTube
He is right! ( 8 months ago by coldies12)
He is right!
so much pressure... ... ( 8 months ago by chillinburger)
so much pressure... I know Im 27 and I gave up... I used to believe we could take them on but I think they won....
He needs to shave ... ( 7 months ago by xxPl4gu3sxx)
He needs to shave his unibrow.
Anyone know where ... ( 6 months ago by joeyjojojimmyshabado)
Anyone know where to get the full lecture on video?
Anyone know where ... ( 6 months ago by joeyjojojimmyshabado)
Anyone know where to get the full lecture on video?
very true but no ... ( 6 months ago by murdersuicide3300)
very true but no one will listen and no one wants to understand
It not that no one ... ( 5 months ago by Gine012)
It not that no one wants to listen or understand...its just that no one is interested in it...if it does not bring profit to them, they are not interested... thats how it works
oops too late! ... ( 5 months ago by eilidha)
oops too late! doesnt matter what we do now we are fucked! the world will end and it will end badly and its not too far away either.Best get our Bibles out and find out the ending before it happens -its all in Revelations if your wondering
he should use ... ( 5 months ago by R3DbACK)
he should use gillette it's the best a man can get.
The end of the ... ( 5 months ago by ekincheung)
The end of the world will be on 12-21-2012 6:33 AM.
Advertising will ... ( 4 months ago by Gatzaandr)
Advertising will not be a leading factor in the destruction of the world. He mentions targeting emotions and playing upon fears, what he doesn't mention is how it will only work for certain products and much like our range for whats "acceptable" our range for what effects us will change as well. The reason their are more Ads is because people are becoming desensitized to advertising, it will never stop and if it did PBS and CPAC style stations would be the only Television channels left.
When was this made? ( 4 months ago by buttonszz)
When was this made?
yes he certainly is. ( 4 months ago by steeleblue)
yes he certainly is.
Very close to the ... ( 4 months ago by steeleblue)
Very close to the mark...
THIS IS SO ... ( 3 months ago by SpaceCat75)
THIS IS SO IMPORTANT!!
our governments ... ( 2 months ago by Badwolf182)
our governments dont hav long term vision so i am not surprised about advertisers. they r ALL part of the problem.
wat we shuld really do is outsource our governments to india and china - they wuld do a betta job.
your unibrow...you ... ( 2 months ago by Zdaytona05)
your unibrow...you must shave it
y 2012, what ... ( 2 months ago by imthecreeper)
y 2012, what happenes when it does not happen. and we all wake up and go to work.
In which timezone? ... ( 2 months ago by Halfassmountainboy)
In which timezone? I had a lot of shit planned for that day.
I want to learn ... ( 1 month ago by holymadman42)
I want to learn more about this. DO something it if I can. Where do I start to study this idea?
This guy really ... ( 1 month ago by Eceoes)
This guy really exaggerates. Everyone with sense knows that our lifestyle are in conflict with nature, and we all know that change is a must. But then he jumps to advertisement. Cooperate advertisement is not the reason why many people have low values. If he was right then all Americans are just stupid yokels who don't know right from wrong, and thats how he probably sees us Americans. It is up the the INDIVIDUAL to recognize proper values. We don't need anyone favoring de factor censorship.
He never said ... ( 3 weeks ago by harryisharry)
He never said advertising was the only reason we have low values. And values aren't just our judgement of "what's right and wrong", those are morals. You don't have to be a "stupid yokel" to be affected by advertising, he's talking about how it saturates our world, and how now that we have started to become cynical towards advertising, advertisers are making it more and more intrusive and emotionally appealing so that we can't ignore it.
Mr. Jhally is NOT ... ( 1 week ago by deathcat1234)
Mr. Jhally is NOT talking about censorship as the last commenter suggests. He favors developing critical thinking skills about media. There is absolutely no doubt that advertising, and media in general, tries to get past our critical radar to sell us stuff. The people at MEF are working to get us to recognize the ways ideas are sold to us. This is not about "stupid Americans." This is about training ourselves to make wise choices.
these kind of ... ( 3 days ago by wellcomeinplease)
these kind of subjects should be more, out there, brought in our attention.we do not understand the gravity of the situation.we like tasting all the fruit of this world but we do not nourish it and eventually in this way we will kill ourselves.



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